10 Social Media Post Ideas for Bars & Pubs This Month
Keeping your bar or pub’s social media fresh and engaging can be a challenge, but with the right content strategy, you can attract new customers and keep regulars coming back for more. Here are 10 social media post ideas to help you stay active online and boost your engagement this month.
Behind-the-Scenes Content
Give your audience a sneak peek into daily life at your bar. Whether it’s your team preparing drinks, setting up for an event, or showcasing a new menu item, behind-the-scenes content makes your business feel more personal and inviting.
Example Post: “Ever wondered what goes into making our signature cocktails? 🍹 Here’s a behind-the-scenes look at our mixologists in action! #PubLife #BehindTheBar”
Seasonal or Holiday-Themed Posts
Take advantage of upcoming holidays or seasonal trends. Whether it’s a St. Patrick’s Day special, a cozy winter drinks menu, or a summer beer garden promotion, tie your posts into the time of year.
Example Post: “Who’s ready for St. Paddy’s Day? 🍀 Join us this weekend for Irish stout, live music, and great craic! #StPatricksDay #PubsOfInstagram”
Happy Hour & Special Deals
Promote your happy hours, drink specials, and limited-time offers to entice customers to visit.
Example Post: “Happy Hour Alert! 🍻 2-for-1 cocktails from 5-7 PM every Friday. Tag your drinking buddy! #HappyHour #FridayFeeling”
Customer Spotlights & User-Generated Content
Encourage customers to tag your bar in their photos and repost their best shots (with permission). This builds community and social proof.
Example Post: “Shoutout to @JohnDoe for capturing the perfect pint! 🍺 Keep tagging us in your photos for a chance to be featured! #Cheers #CommunityVibes”
Throwback Thursdays & Nostalgic Content
Share an old photo of your bar, a past event, or a classic cocktail recipe to spark nostalgia and engagement.
Example Post: “Throwback to our first-ever pub quiz night! Who remembers this? 📸 Join us this Thursday for another great quiz! #TBT #PubQuizNight”
Polls & Interactive Questions
Ask your audience fun questions or run polls to encourage interaction. This could be about favorite drinks, menu ideas, or upcoming events.
Example Post: “We’re adding a new cocktail to the menu! 🍹 Which one would you love to see? Vote below! #HelpUsDecide #NewDrinks”
Live Music & Event Promotions
If you host live music, quiz nights, or themed events, make sure to promote them on social media in advance.
Example Post: “Live music this Saturday! 🎶 Grab a pint and enjoy the sounds of @LocalBand from 8 PM! Who’s coming? #LiveMusic #GoodVibesOnly”
Bartender’s Choice or Staff Picks
Feature your bartenders and their favorite drinks, or introduce new team members with fun facts about them.
Example Post: “Meet Sarah, our cocktail queen! 🍸 Her go-to drink? A spicy margarita. Come try it tonight! #MeetTheTeam #BartenderApproved”
Funny Memes & Relatable Content
Lighthearted content like bar-related memes, jokes, or relatable scenarios can drive engagement and shares.
Example Post: “When it’s your turn to buy a round and everyone orders cocktails… 🍹💸 #PubLife #Relatable”
Celebrating Customer Birthdays & Milestones
Encourage customers to celebrate their birthdays at your bar and offer special deals.
Example Post: “Got a birthday this month? 🎂 Come celebrate with us and get a free birthday shot on the house! #BirthdayVibes #CelebrateWithUs”
By mixing up these content ideas, you’ll keep your social media fresh, engaging, and effective in attracting customers. Want even more post ideas, hashtags, and captions tailored to your bar? Register now for exclusive content and marketing strategies! 🍻