SPORTS BROADCASTING
& PROMOTION
Make your bar or pub the go-to destination for live sports with our Sports Broadcasting & Promotion page. We provide essential insights on broadcasting options, marketing strategies, social media assets, legal & compliance essentials, and ways to enhance your venue’s sports promotions.
Find out how to legally show live sports, create engaging promotions, and attract sports fans with ready-to-use graphics, videos, and marketing tips. Plus, we break down pricing options—from free resources to premium solutions—so you can choose what works best for your business.
Stay ahead of the game—explore this month’s sports broadcasting and promotion resources now!
SPORTS BROADCASTING
How to Show Live Sports in Your Venue
Ensure your pub or bar is set up correctly to broadcast major sports events legally. Here’s where you can sign up for the right packages:
Sky Sports Commercial
Sign Up: Visit Sky Business
What's Included: Premier League, EFL, Formula 1, Golf, Cricket and more.
Costs: Pricing varies based on venue size and location. Contact Sky Business for a quote.
BBC/ITV Sports (FA Cup, Euros, World Cup)
Do you need a TV Licence? Yes, a standard business TV license covers these events if broadcast via Freeview, satellite, or cable.
TNT Sports (formerly BT Sport)
Sign Up: Visit TNT Sports for Business
What's Included: What’s Included: Champions League, Europa League, Premier League games, Rugby, and more.
Costs: Varies by venue size. Contact TNT Sports for details.
Viaplay & Amazon Prime Sports
What's Included: Viaplay covers La Liga, Scottish Football, and more. Amazon Prime has select Premier League matches.
How to Broadcast: Viaplay requires a commercial license. Amazon Prime content must be shown via an official business streaming agreement.
Amazon Sport is now managed via TNT Sports.
Free Marketing & Social Media Assets
Make your match promotions more engaging with ready-to-use graphics and templates.
Official Graphics from Broadcasters
Sky Sports & TNT Sports - Download free social media templates and match-day assets:
Guidelines for Using Team Names & Fixtures
You can list team names (e.g., "Manchester City vs Chelsea").
You can't use official team logos or league badges without permission.
Stick to neutral designs (e.g., red bs blue) without mimicking club branding.
Royalty-Free Image Resources
Legal & Compliance Essentials
Avoid fines and ensure your venue operates within broadcasting laws.
Do I Need a TV License?
Yes, if you show Freeview/BBC/ITV content.
No, if you only use commercial services like Sky or TNT Sports (these have separate licenses).
If your venue has more than 15 units (Televisions), you may have to pay more for your TV Licence, visit here for more information.
PRS/PPL Licensing (Playing Match Commentary & Music)
Required if you play background music or TV sound in your venue.
Get details a PRS for Music.
Copyright & Social Media Use
DO use official graphics from Sky/TNT when available.
DON'T post match footage or highlights (this violates rights agreements).
DO link to official league pages when sharing fixture lists.
Boost Your Venue’s Sports Promotion
Maximise match-day attendance and engagement with these tips.
How to Promote Match Days
Social Media: Post about upcoming fixtures, drink deals, and promotions.
In-Venue Posters: Display schedules clearly so customers know what’s on.
Match-Day Deals: Offer special promotions like "Half-Price Pints at Kickoff!"
Best Tech Setup for Sports Viewing
Screens & Projectors: Ensure a clear view from all seating areas.
Sound Systems: Invest in quality speakers for commentary clarity.
Multiple Feeds: If showing multiple games, consider a multi-screen setup.